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Offset vs Digital Printing
BOXOX • PRINTING & PACKAGING
Offset vs Digital Printing
Offset and digital printing serve different quantity, turnaround and variable-data needs.
PRACTICAL GUIDE
What to know before you specify it.
Offset usually becomes efficient for suitable medium or longer runs and supports a broad range of papers and finishing workflows. Digital printing is useful for short runs, rapid turnaround, prototypes and variable content. The best production route should be selected after quantity, size, material, colour requirement and deadline are known.
USE IT IN A REAL JOB
A guide is not a substitute for the production specification.
The final choice depends on size, quantity, artwork, substrate, end use, finishing, budget and delivery timeline.